Integrated Marketing Communication: A Catalyst for the Growth of E-Business Management
نویسندگان
چکیده
منابع مشابه
Integrated online marketing communication: implementation and management
Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marke...
متن کاملIntegrated Marketing Communication
Integrated marketing communication (IMC) emerged during the late twentieth century and its importance has been growing ever since (Grove, Carlson, and Dorsch, 2002; Cornelissen, 2001; Hartley and Pickton, 1999). Owing to the impact of information technology, changes came about in the domains of marketing and marketing communications which led to the emergence of IMC (Kitchen et al., 2004a; Phel...
متن کاملE-business - E-commerce - E-marketing
The rapid evolution of the Internet as a means of communicating the information has attracted the attention of the advertising and marketing industries which allows a very rapid dispersal of information from the producers to the potential buyers in different parts of the world. Such new terms and concepts have emerged: e-business (electronic business), e-commerce (electronic commerce) and e-mar...
متن کاملlangauge needs analysis of undergraduate business management and economics students
the aim of conducting this study was to investigate the foreign language learning needs of undergraduate economics students and business management students in faculties of social sciences of alzahra and azad naragh university. in the study, which was designed on the basis of a qualitative-quantitative basis using interviews and questionnaires, 146 female undergraduate business management as we...
15 صفحه اولThe semantic web: a catalyst for future e-business
Purpose – This paper aims to advance research that portrays the semantic web as the future web where computer software agents can carry out sophisticated tasks for users. Design/methodology/approach – The paper discusses the major factors that affect the performance and reliability of information services for the web, namely the distribution of information, which has resulted from the globaliza...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: The Social Sciences
سال: 2011
ISSN: 1818-5800
DOI: 10.3923/sscience.2011.64.73